Why Hospitals Keep Showing Up on Pit Road: Healthcare’s Rise as a NASCAR Sponsor Category
At Daytona, a family walks through an oversized gate wrapped in the branding of a Florida-based health system, plays a hand-eye coordination game meant to mimic what a driver does at 190 mph, and never once reads it as an advertisement. That gate is the AdventHealth injector, and it has been part of Daytona International…